Living in the Name of the Lord (Colossians 3:7-17 (LD 36))

I am sure that we have all heard that claims about God being some sort of mean ogre just waiting to swat disobedient children.  So, you obey this God only because it is better to obey Him than disobey Him.  People can claim this, but just because someone makes the accusation against God it does not mean it is true.  So, why would we want to obey and honor the name of the Lord above our name?